Over the last decade, video has become an increasingly important tool in event marketing. But what do you do with the footage after the event is complete? If you’re smart, you recycle it.
Below are my top five tips on how to repurpose your video content to get the best ROI possible.
Re-use the Video as Promotional Content for Next Year’s Event
This tip is as crucial as it is obvious. Publishing digestible takeaways on a landing page will help persuade those who didn’t attend the event last year to come this year.
Show it off at Networking Events
If you’re always going to events and never seem to have any content, consider showing your latest video. This provides a memorable introduction to what you do as a company and showcases specific events that you offer.
Use the Footage in Other Videos
Once you’ve created video content, you have a selection of footage to turn to whenever you may need some extra clips. Event footage makes for great additional footage that can be used to create additional spin-off videos.
Create a Short Highlight Video from the Event Footage
Sharing event highlights provides helpful information for viewers interested in the topic. Viewers gain actionable takeaways from the short video that make them feel even more excited to check out the full version later. Wondering what a short highlight reel looks like? Check out two videos below, that we can have created for our clients.
Use the Audio to Create an iTunes Podcast
Finally, consider slicing and dicing some of the video into an audio track. Podcasts are gaining popularity among brands, and it is one form of media that can be consumed anywhere and anytime, even while commuting or working out. You can easily turn your video into a podcast.
I hope these five tips on how to repurpose content are helpful for you. If you repurpose your content in a different way, let us know in the comment section!