Are you looking to boost your Facebook engagement? Making small changes to what and how you post can help your content reach and resonate with a bigger audience.
Here are our top three tips to improve your Facebook strategy going forward.
Add Alternative Text to all Images
Alt text is essential to web accessibility for visually impaired users.
Determining appropriate and equivalent alt text is often a matter of personal interpretation. You may not need to include every detail about the image, and you may be able to skip over purely decorative images, but those that contain critical information need to have it to spelled out in the alt text. A good rule of thumb is to include what you might relay over the phone.
Examples:
Tag Any Organizations That you Mention
Let others know that you are talking about them! When you tag an organization, they receive a notification and are therefore more likely to see and share the post.
In the example below, notice that Governor Tony Evers is tagged.
Ask a Question
Asking a relevant, direct question in the caption of your post is a great way to spark conversation, make people feel involved, create a sense of community and thus increase social media engagement.
What other tips and tricks do you use to keep engagement up? Let us know in the comments!