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Milwaukee County Children, Youth, and Family Services
Introduction
Children Youth Family Services (CYFS) of Milwaukee County is a government program dedicated to supporting children with disabilities and their families. CYFS administers various programs such as therapy, medical aid, zoo passes, and other life-enriching activities. Promote Local's role is to help CYFS reach more children and families, increase equal access to resources, and break down barriers. To achieve this, we strategically leverage grant funding to enhance our marketing efforts and maximize impact.
Objectives
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Increase awareness of CYFS programs among families in Milwaukee County.
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Enhance equal access to resources for children with disabilities.
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Educate the community about the range of available programs and their benefits.
Strategy and Execution
Our approach focuses on utilizing grant funding effectively to implement a comprehensive marketing strategy that includes social media management, web development, video production, and print design.
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This includes:
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Social content like educational posts, success stories and interactive content.
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User friendly and informative websites for both CYFS and their individual campaigns, like "Early Start Bright Future"
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Informational and testimonial videos in multiple languages
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Print materials like post cards, posters, door hangers, and flyers
Conclusion
Our strategic partnership with Children Youth Family Services of Milwaukee County, supported by grant funding, has been instrumental in achieving our shared mission. By effectively utilizing grant resources, we have implemented a comprehensive marketing strategy that includes social media, web development, video production, and print design. This approach has successfully increased awareness, engagement, and program enrollment, ensuring that more children and families in Milwaukee County have equal access to essential resources and services. This case study highlights the power of combining strategic marketing with grant funding to drive meaningful impact and support underrepresented communities.
Examples
 Testimonial VideoClick to watch an example testimonial video |  BrochureClick to view the disabilities services brochure |  Website WireframeClick to see the wireframe our team developed for the Milwaukee county site's landing page |
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 InfographicInfographic for print and social media |  Social Media GraphicAbout the team graphic |  Campaign WebsiteClick to view the campaign website for Early Start Bright Futute |
 Animated Informational VideoClick to watch "What is Birth to 3?" |  Informational VideoClick to watch the informational Girtons video produced by Promote Local |